All companies have their own way of using media and creating a following. Taking a list from Simply Vesty about the Top 10 Social Video Brands, we can learn a few things from each company that are at the top. Here is what we learn.
1. Red Bull - Content! Content! Content! Did I mention content? Red Bull has over 470 millions views on their YouTube channel due to their ability to create top of the line sports videos. They’re biggest pull from their videos are their live-streaming videos. Now, to be able to do this one would need to have something to live stream that would be interesting to watch, so keep that in mind when creating your appeal. For Red Bull, it isn’t about the actual product it is more for advertising in different and awesome events.
2. Google - Use of distribution is why Google is at number two in Social Video. Google has created this stream through many years of setting up sites and creating a brand. So if you want to create a name, don’t expect it to take off immediately, just be consistent with content and how it is seen and be patient with it.
3. Disney - Similar to Google, Disney has created a brand loyalty. In contrast Disney has created different channels for different sections instead of everything on one channel. There are music channels and shows and style, so if something is looking for a video in reference to a particular sector of Disney they can easily find it without having to sift through tons of other unrelated videos.
4. Nike - Money and Content. Nike has created high quality videos and has created experiences that most companies wouldn’t put the time in for or don’t have the money for. Now I know, that one can’t just go buy a film production crew or create a game experience especially for just starting companies, but you can create an experience for your customers. You may have to invest in a higher quality camera but please, for the love of God, don’t use a camera phone. The quality just isn’t the same. Plus, be sure the content is useful and creates some type of experience.
5. Samsung - Demo. Simple enough. Samsung has a variety of products and they want to make sure people can use them. So if your company has a product that may not be so simple, explain it and demo. Customers will see it as an opportunity the company is doing to help the consumer.
6. Old Spice - An entertaining campaign and continuity. I think we all know their campaign with the black man in ludicrous scenarios to sell product. All their commercials are different but have basically the same selling point “Believe in Your Smelf.”
7. Prada - Cover everything that involves your brand. Prada is the only luxury brand and wherever the brand is mentioned, there will be a video posted. Although the article believes this brand will not last long on the top social video brands, it is doing something right to be there now.
8. Coco-Cola - Again, brand loyalty and a good advertising campaign. Coca-Cola has kept their online videos to a minimum but everybody seems to know about them.
9. Nintendo - Money and Content. That’s really all the article says about the brand as a social video brand
10. Adidas - Focus on product and have celebrity endorsements - Again this requires money and unless you know people, having a celebrity endorsement maybe one of the harder points to achieve without having a huge brand loyalty connection.
As we got down to the bottom of this list, a lot of the ideas became very similar but just keep these ideas in mind when creating a social video brand for yourself. The content, the campaign, and quality seem to be at the top of most of these brands lists.